History of the New Palace

The New Palace and Adventureland

The New Palace and Adventureland in New Brighton, Wirral, is celebrating a whopping 100 years of entertaining the general public. For the huge anniversary, quite an achievement, Wilkie Leisure wants to share its exciting history with you.


At the end of the 19th century, two brothers worked at a Birkenhead rope factory and they created what today is known as an Arial Ropeway.  They ran the ropeway from the roof of the factory into bales of hay just for fun in their break times.  This was so popular with their work mates they joined the local fairground with their newly invented ride.  The fairground visited New Brighton at the turn of the century.  12 years later when the brothers set up in the Old Palace buildings in New Brighton  George Wilkie, the uncle of David Wilkie’s grandfather began a journey that taught them how to create the ultimate entertainment.


From its humble beginnings in the original Palace building, where Britain’s lovely weather couldn’t dampen anyone’s spirits, the entertainment fairground was passed down through the generations of Wilkies to become a hugely popular attraction.



With beautiful 1920’s extensions of the promenade on to the golden sands and the lavish opening of the ‘New’ Palace, in 1938, more and more happy visitors flooded to New Brighton.

The 60s, 70s was a great time for British holiday and the entertainment businesses everywhere.  With a massive decline in the 80’s due to cheaper holidays abroad it was tough times but they survived.  Now with major redevelopments things are looking up for New Brighton once again!


With the New Palace and Adventureland now safely in the hands of David Wilkie, business has continued.


Generations of time and money have been invested, and 100 years of hard work.  This together with the new developments and regeneration in New Brighton means that there’s no better place to be this summer.


Why not visit today and enjoy the, Dodgem cars, arcade games & rides, huge indoor children’s play area and fun activities for all the family .  Call Collette on 0151 639 6041 to book parties, group events or to find out more about the attractions on offer or visit our website www.wlgltd.co.uk