Love Wirral

Council teams up with litter busting buccaneers to launch ‘Love Wirral’ keep New Brighton tidy message


Swashes were buckled and litter pickers brandished when Wirral Council teamed up with New Brighton’s litter-busting New Brighteners and the crew of the good ship ‘Black Pearl’ to launch a ‘keep New Brighton tidy’ campaign.

The campaign was launched at 12Noon, on Saturday, July 5, outside New Brighton’s Floral Pavilion Theatre, when the New Brighteners and ‘Black Pearl’ crew stormed the resort’s open-topped shuttle bus, newly decorated with ‘Love Wirral’ branding.

The free open-top bus service, operated by Stagecoach, was launched earlier this year and runs every weekend throughout the summer until early September. The bus has now been decorated with ‘Love Wirral’ branding and posters, designed in conjunction with the New Brighteners, whose volunteers are out and about picking litter in the resort all year long, helping the Council keep New Brighton spick and span.

The Council has also provided a new double bin at the pirate ship ‘Black Pearl’ to accommodate increased visitors to the artwork on the beach near the Tower Grounds. The crew of the much-loved attraction have been doing their bit to keep New Brighton tidy by keeping the sands around the ‘Black Pearl’ spick and span, and encouraging visitors to take their litter home.

Dave Peddie, New Brighteners’ organiser, said: ‘When we were asked to work with the Council to help come up with ideas for a range of posters and publicity, we were delighted. We spend all year out and about on the beaches. Summer is our busiest time, and we’re well placed to know the type of litter and rubbish that really poses a problem.

‘Among our pet ‘hates’ are polystyrene food and drink containers, dog waste, nets that hold plastic toys, and the plastic toys themselves that we find discarded on the beach, plastic bottles and bags, drink cans and fishing tackle that people leave behind. They are a real menace to marine life, and we are delighted to see the Council take a pro-active stance on encouraging people to take their litter home, or dispose of it in a bin.’

Cllr Rob Gregson, Chair of Wallasey Constituency Committee, said: ‘Co-ordinated by Wallasey Constituency Team, we are delighted to be working in partnership with the New Brighteners and the Black Pearl. It demonstrates the strength of positive local feeling toNew Brighton, and our commitment to the resort.’

Wallasey’s Constituency Team has been working with businesses, local agencies, and voluntary groups, to ensure that visitors see New Brighton in its best possible light. The Team is run and managed by Wirral Council, which co-ordinates a multi-pronged approach involving Council staff, Councillors, Police, and local businesses, including Neptune Developments Ltd, owners of Marine Point.

Along with the free shuttle bus, a number of other contingencies are in place to make sure visitors to New Brighton enjoy the resort at its best. This includes an extended street cleansing schedule in place throughout the season, with bulk waste bins and barbecue bins located at 10 key sites including the Dips, Perch Rock access road, Perch Rock Car Park and Marine Promenade.

There are also new measures to ensure that all cafes with outdoor seating clean up food waste on pavements, and the Council will be working with the New Brighteners to encourage food vendors to use recyclable food packaging.

Summer 2014 will feature a number of new initiatives under the ‘Love Wirral’* banner, such as litter picks and beach clean-ups.

And to encourage dog owners to clean up after their pets, the Council’s dog fouling team will be joined by Police Community Support Officers this year, with Fixed Penalty Notices issued to dog owners who fail to clear up their dog’s mess. The New Brighteners are also going to be helping the Council to drive home the message that dog owners can dispose of bagged dog waste in any bin, not just in specially designated bins.

Last year was New Brighton’s first full season since the redevelopment of Marine Point. The next phase of New Brighton’s regeneration will be work later this year to open up access to Victoria Road from the promenade end, encouraging more people to visit bars, restaurants and businesses in the Victoria Road area.

As well as the Black Pearl and New Brighteners, organisations such as the Momentary Art Project are joining together to engender real community spirit in the New Brighton area.


  •  ‘Love Wirral’ is a campaign run by Wirral Council to encourage people to take greater responsibility and pride in their own local environment, whether you live, work or visit Wirral. Last year, £36,318 worth of grants were distributed to local organisations to support their efforts engendering civic pride. For further info visit or see ‘LoveWirral’ on Facebook.


PHOTOS SHOW: Members of the New Brighteners and Black Pearl aboard the newly-decorated shuttle bus.

New Brighton Love Wirral launch July 2014 New Brighton LoveWirral launch with pirates etc New Brighton Love Wirral launch July 2014 front view New Brighteners

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