Neptune submits revised plans for final phase of
New Brighton’s regeneration
Neptune which is overseeing the £70 million redevelopment of New Brighton, has submitted alternative plans for a new apartment block.
Neptune’s original intention was to build Rococo Square, a block of 37 one and two bedroom apartments, sitting above ground floor retail/leisure space. This was originally intended to be part of the first phase along with the hugely successful Floral Pavilion Theater and Conference Centre. However, due to a downturn in market conditions, the residential element was put on hold.
The new plans will see the number of apartments in the development at Victoria Gardens on Marine promenade in New Brighton reduced to 24 single aspect units.
The unit sizes have increased to attract more owner-occupiers to the development, the largest apartment having 4 Bedrooms over 2 floors.
The ground floor retail element of the scheme will no longer be included. The block will focus entirely on high quality residential accommodation.
Neptune has submitted a planning application and if successful intends to start on site following completion of the Phase 2 of New Brighton’s regeneration. This includes a Morrison’s supermarket, a 6 screen digital cinema, a 66 bed Travelodge hotel and a number of cafes, restaurants and retail stores.
Daniel Hynd from Neptune Esplanade said: “The revised application follows a review of the scheme aimed at improving the design and quality of the residential element.”
“We have increased the size of the units, and the new scheme enables us to ensure that every apartment has an external balcony, sea view and a dedicated parking space.”
“It’s important that we are sensitive to market conditions and amend plans accordingly. We also believe that the retail element of the scheme should now be focused within the main development and there was evidence that a single use residential building would be more attractive to prospective buyers.”
“The new proposals will allow us to complete our regeneration plans for New Brighton, in a more timely manner than having to wait for the residential market to recover to a level that could enable us to deliver the old proposals”.